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Friction is a Feature

摘要

标题为 Friction is a Feature,作者回忆自己自青少年时期就习惯手工编写 HTML 文件,使用 Nova 等文本编辑器处理 SSH 连接,有时甚至需向主机邮件报告 SSH 配置问题,相比十亿级公司设计的 UI 确实不方便。作者认为这种不便至关重要,其作用是迫使自己先有真正内容再付出努力去表达,否则很容易直接输出无意义的 “热议” 制造噪音。作者还指出手动编写 HTML 本身可能对某些人来说摩擦程度不同,但对作者而言恰到好处,既能迫使思考是否值得说什么,又不会过度限制。

荐读理由

手写 HTML 的不便能迫使自己先有实质内容再说,避免无意义热评噪音;可迁移到任何 AI 创业项目的手动构建阶段,让工程过程本身成为产品筛选机制

原文

Friction is a Feature

July 4th, 2026.


Hand writing HTML files is hard. I mean, not that hard. I've been doing it since I was a teenager, it's second nature to me now.

But when compared to a polished UI designed by a trillion dollar corporation, explicitly made with the singular goal of ensuring you are as incentivized as possible to always post more, it's certainly not easy. It requires of me to sit down at my desktop computer and use a real text editor (Shoutout to Nova by Panic!), mess with SSH connections, heck sometimes I even have to email my webhost because something is wrong with their SSH configuration, and I can't upload updates. By and large this is inconvenient.

But as it turns out, I've come to believe that the inconvenience is truly crucial. Its role is ensuring I actually have something to say, before going through the effort of saying it. When there's no effort involved, it's much too easy to blurt out some meaningless “hot take” with no other purpose than generating noise. With time, I suspect we'll come to see that was a mistake from the very start.

I acknowledge of course that writing HTML files does not represent the same level of friction for every person out there. For me it meets the threshold of being painful enough to force me to reconsider whether it's worth saying what I have to say, without being prohibitive in nature. But for someone else, that same bar might be met by having to navigate to Facebook.com and find the text box to write a post in. I'm not prescribing that this is the way for everyone, but I suspect it is for me.

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