Apple announces significant price increases for MacBooks, iPads, more

Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more.

iPhone, Apple Watch, and AirPods pricing is unchanged.

Why is Apple increasing prices?

Apple CEO Tim Cook confirmed the company would increase product prices in an interview last week. Cook explained that price increases had simply become “unavoidable” amid skyrocketing component costs affecting things like memory and storage. While Apple tried to weather the storm itself, the situation was ultimately “unsustainable.”

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook said in the interview.

Cook specifically called out the increasing amount of memory going to high-bandwidth memory used for AI servers. “There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,” he said.

In a statement to Reuters today, Apple said:

“We have never ​seen a component price increase this much, this quickly. We have shielded our customers ⁠from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including ​today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.”

How much is Apple increasing prices?

Today’s price increases affect a ton of different Apple products, including the base starting price on things like MacBook Air, MacBook Neo, and more.

Macs

• MacBook Neo: $699 (up from $599)

• 13-inch MacBook Air: $1,299 (up from $1,099)

• 15-inch MacBook Air: $1,499 (up from $1,299)

• M5 MacBook Pro: $1,999 (up from $1,699)

• M5 Pro MacBook Pro: $2,499 (up from $2,199)

• M5 Max MacBook Pro: $4,099 (up from $3,599)

• iMac: $1,499 (up from $1,299)

• M4 Max Mac Studio: $2,499 (up from $1,999)

• M3 Ultra Mac Studio: $5,299 (up from $3,999)

**iPads **

• iPad: $449 (up from $349)

• 11-inch iPad Air: $749 (up from $599)

• 13-inch iPad Air: $949 (up from $749)

• 11-inch iPad Pro: $1,199 (up from $999)

• 13-inch iPad Pro: $1,499 (up from $1,299)

• iPad mini: $599 (up from $499)

More products:

• Apple TV 4K: $199 (up from $129)

• HomePod: $349 (up from $299)

• HomePod mini: $129 (up from $99)

• Vision Pro: $3,699 (up from $3,499)

What do you think of these price increases from Apple? Are you surprised? Let us know down in the comments.

Amazon pricing on Apple products

The price increases haven’t yet hit some of Apple’s products being sold on Amazon — many of which were already discounted for Prime Day. This includes:

• MacBook Neo: $589

• 13-inch MacBook Air: $949

• 15-inch MacBook Air: $1,149

• M5 MacBook Pro: $1,549

• iPad Air: $519

• iPad Pro: $899

• iPad: $299

*More to come …*Here’s a complete look at Prime Day pricing before the price hikes hit Amazon:

Here’s a complete look at the Prime Day deals still live at Amazon ahead of official price increases:

MacBook Neo

• MacBook Neo Citrus 256GB $590 (Now Reg. $699)

• MacBook Neo Citrus 512GB $690 (Now Reg. $799)

• MacBook Neo Silver 256GB $590 (Now Reg. $699)

• MacBook Neo Silver 512GB $690 (Now Reg. $799)

• MacBook Neo Indigo 256GB $590 (Now Reg. $699)

• MacBook Neo Indigo 512GB $690 (Now Reg. $799)

• MacBook Neo Blush 256GB $590 (Now Reg. $699)

• MacBook Neo Blush 512GB $690 (Now Reg. $799)

M5 MacBook Air

• 13-inch M5 MacBook Air 16GB/512GB from $949 (Now Reg. $1,299)

• 13-inch M5 MacBook Air 16GB/1TB from $1,149 (Now Reg. $1,499)

• 13-inch M5 MacBook Air 24GB/1TB from $1,349 (Now Reg. $1,699)

• 15-inch M5 MacBook Air 16GB/512GB from $1,149 (Now Reg. $1,499)

• 15-inch M5 MacBook Air 16GB/1TB from $1,349 (Now Reg. $1,699)

• 15-inch M5 MacBook Air 24GB/1TB from $1,549 (Now Reg. $1,899)

M5 MacBook Pro

• 14-inch M5 MacBook Pro 16GB/1TB $1,549 (Now Reg. $1,999)

• Or $1,529 at B&H with bonus $20 coupon

• 14-inch M5 MacBook Pro 24GB/1TB $1,749 (Now Reg. $2,199)

• 14-inch M5 MacBook Pro 32GB/1TB $1,944 (Now Reg. $2,399)

M5 Pro MacBook Pro

• 14-inch M5 Pro MacBook Pro 24GB/1TB $2,034 (Now Reg. $2,499)

• Or $2,000 over at B&H with bonus $40 coupon

• 14-inch M5 Pro MacBook Pro 24GB/2TB 15-Core $2,399 (Now Reg. $2,899)

• 14-inch M5 Pro MacBook Pro 24GB/2TB 18-Core $2,583 (Reg. $2,799)

• 16-inch M5 Pro MacBook Pro 24GB/1TB **$2,494 **(Now Reg. $2,999)

• 16-inch M5 Pro MacBook Pro 48GB/1TB **$2,857 **(Now Reg. $3,399)

• 14-inch M5 Max MacBook Pro 36GB/2TB $3,300 (Now Reg. $4,099)

• 16-inch M5 Max MacBook Pro 36GB/2TB $3,649 (Now Reg. $4,399)

• 16-inch M5 Max MacBook Pro 48GB/2TB $4,149 (Now Reg. $4,999)

M4 iPad Air

• 11-inch M4 iPad Air 128GB **$519 **(Now Reg. $749) – Matching all-time low

• 11-inch M4 iPad Air 256GB $610 (Now Reg. $849) – Matching all-time low

• 11-inch M4 iPad Air 512GB $839 (Now Reg. $1,049)

• 11-inch M4 iPad Air 1TB **$1,019 **(Now Reg. $1,249)

• 13-inch M4 iPad Air 128GB $700 (Now Reg. $949) – Matching all-time low

• 13-inch M4 iPad Air 256GB $790 (Now Reg. $1,049) – Matching all-time low

• 13-inch M4 iPad Air 512GB $999 (Now Reg. $1,249)

• 13-inch M4 iPad Air 1TB $1,199 (Now Reg. $1,449)

iPad 11

• iPad 11 128GB $299 (Now Reg. $449)

• iPad 11 256GB $399 (Now Reg. $549)

• iPad 11 256GB $597 (Now Reg. $749)

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