KPMG pulls report on AI usage due to apparent hallucinations
摘要
毕马威（KPMG）撤回了名为《重新定义代理式 AI 时代的卓越》的报告，此前瑞银、英国国家医疗服务体系（NHS）等机构指责报告中关于其 AI 使用情况的描述不实。研究机构 GPTZero 指出这些错误源于 AI 幻觉，暗示该报告在编写过程中使用了 AI 且缺乏有效的人工审核。此前安永（EY）也曾发生过类似的报告撤回事件。
荐读理由
通过 KPMG 和 EY 因 AI 幻觉相继撤回专业报告的教训，为你提供了 AI 应用落地的真实风险信号：在开发面向专业领域的产品时，必须将“人工干预验证”作为不可逾越的工程底线，以防止因模型幻觉导致的商业信任危机。
原文
Professional services firm KPMG has pulled a report titled, “Redefining excellence in the age of agentic AI,” after numerous organizations said the report’s claims about their AI usage were untrue.
Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025. GPTZero told the FT that the inaccuracies stemmed from AI hallucinations. In other words, the professional services firm appears to have used AI to help write a report about AI.
UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London all told the FT that the report’s claims about their AI usage were either untrue or misleading. A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation.
“We expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources,” the spokesperson said.
Last month, EY withdrew a report on loyalty rewards programs that appeared to include fake footnotes and AI hallucinations.
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